It’s no secret that data and information alone – when
presented can lose their ability to communicate meaning without associated
visual cues, graphics, context or visual appeal. McCandless (2010) does a good job of
illuminating how putting information into context or juxtaposed with relevant
data - can have a deep impact creating a “landscape,” by which information can
be better enhanced.
Runco (2014) talks about hoe perception and attention are
linked in a way where one can directly affect the other. When we apply more attention to something our
perception and understanding of it goes up – so the better something gets our
attention the more likely it is that we will perceive the message being
sent.
Information is power- and the way in which we present that
information can help the information be absorbed and understood at a higher and
deeper level. Looking at the radiation
exposure chart is just another example of how information is generally “relative,”
to other information.
References:
Eysenck, M. W., Keane, M.T. (2010). Cognitive psychology: A
student's handbook. Taylor & Francis.
McCandless, D. (2010, July). The beauty of data
visualization. Retrieved from http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=en
Runco, M. A. (2014). Creativity: Theories and Themes:
Research, Development, and Practice (Kindle). Retrieved at Amazon.com
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