The Augmented RealityOverview website (ARO) shows the plethora of ways that Augmented Reality (AR)
can be used to enhance or even drive marketing and advocacy campaigns. AR is unique in its ability to allow users to
either experience or re-experience old content in a new and immersive way. I
find this to be its greatest strength.
In addition, technology has finally caught up with AR. For example, the Oculus Rift, a new and
advanced AR goggles (http://www.oculusvr.com/),
will make AR finally able reach the mass markets.
The example of the
Guinness Book of World Records app found on the ARO website is a great example
of how content can be re-experienced in a way that involves at least three of
the senses making the experience transcend traditional media. I find that AR has great potential in helping
people by providing image-recognition technologies. Like Prof. Pase said, face-recognition
technologies are an emerging aspect of AR.
The Google Goggles are a great example of this aspect of AR. Imagine always being reminded of a person’s
name or getting information about the world around us just by looking.
Also imagine being able
to use image-recognition technology on your smartphone, tablet or wearable
device to scan and identify any 3-D object, like plants, furniture, or even car
makes and models–how much simpler would that be? By opening an app and facing
the camera toward an object, you’d not only get the exact results you’re looking
for, but you’d also consume the information in a more efficient way.
Image recognition
technologies will soon be the “eye,” automatically detecting an object’s
features and pulling up information from a rapidly learning engine. While more
immediate iterations might be limited to apps and voice commands, I believe it
is inevitable that object-recognition technology will evolve to become an
automatic overlay on wearable devices in the future.
References:
The
Augmented Reality Overview. (n.d.). Retrieved June 19, 2014,
from http://augmentedrealityoverview.blogspot.com/
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