Wal-Mart recently announced that it will be piloting an e-commerce subscription service to rival that of Amazon's Prime membership. Wal-Mart plans on charging 50 dollars to deliver anything from their online store within three days. This comes in much lower than Amazon's similar service and looks to take a bite out of Amazon's share of online sales. With 13 billion in e-commerce sales just last year Wal-Mart is looking to pump some growth into their digital sales and augment their order online and pick up in store service.
For me this is another sign that major retailers are starting to shift their focus to better fit what their customers - want and we have spoken. Today's millennials have grown accustomed to ordering online, and with the cost of gas and other expenses associated with going out to a store - who can blame them. According to the US Census Bureau e-commerce sales have grown over 5% since 2005 and continue to grow exponentially.
For the digital marketer this shift by large retailers to focus on e-commerce sales signals increased job security as companies will began to look for professionals with knowledge of the digital space to help them position themselves to work with large retailers like Wal-Mart and Amazon or to market their wares directly to consumers who are increasingly looking for digital solutions for their everyday needs.
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Thursday, May 14, 2015
Tuesday, May 12, 2015
Anonymous Member: LinkedIn's Dirty Little Secret
If you are not on LinkedIn by now - stop reading this and go set up a profile - it's more important than reading this. But for all of us who have and who are still unwilling to pay the exorbitant fee of premium membership have all discovered that lately the social networking giant has begun to heavily monetize its memberships. From a business standpoint - I understand - but from a user perspective this once open platform of business+social networking suddenly seems shuttered.
Here is a screenshot from my recent "unpaid,' who's viewed you page - essentially its become a useless tool to the unpaid user. For the paid user - it must be great. I have a friend who works as a corporate recruiter and she says her firms spends over 14k a year on LinkedIn fees and swears by its ability to let her and their company recruit - in private. LinkedIn is treading in a dangerous territory - not even Facebook will dare show you who looks at your profile or monetize their membership for fear of not only loosing members but destroying the foundation that social networks are built on - openness and sense of community.
LinkedIn's "Anonymous," feature offered to its premium members is the death Nell for an open and equal platform - its has begin to more reflect the true business world of the have and have nots instead of a true social networking site based on an equal basis for membership. This will ultimately result in the polarization of the LinkedIn user base and a dilution of its true users.
Here is a screenshot from my recent "unpaid,' who's viewed you page - essentially its become a useless tool to the unpaid user. For the paid user - it must be great. I have a friend who works as a corporate recruiter and she says her firms spends over 14k a year on LinkedIn fees and swears by its ability to let her and their company recruit - in private. LinkedIn is treading in a dangerous territory - not even Facebook will dare show you who looks at your profile or monetize their membership for fear of not only loosing members but destroying the foundation that social networks are built on - openness and sense of community.
LinkedIn's "Anonymous," feature offered to its premium members is the death Nell for an open and equal platform - its has begin to more reflect the true business world of the have and have nots instead of a true social networking site based on an equal basis for membership. This will ultimately result in the polarization of the LinkedIn user base and a dilution of its true users.
Monday, April 27, 2015
Online Marketing: Top Five Online Marketing Tools
Digital marketing can be hard to grasp - it has a lot of moving parts and some may or may not apply to you but they must all be considered even if you may not deploy them.. I like to see digital marketing as a cyclical process - one that repeats at a pace that is representative of the changes in your specific industry. I have found the following path a very general outline for this cyclical process. But I have been doing this for 15 years and I am still learning - for example what do you think I am missing? 
My Top Five Online Marketing Tools:
1) Buffer - schedule all your social media posts and move on! SM is important but can be a time suck!
2) SocialMention - Real time social media conversations search - research trends in SM.
3) WordStream - Doing a PPC camapign? Use WordStream to help you find niche keywords.
4) Bit.ly - Deploy custom URL's when a 301 re-direct won't work - get stats and data on whos viewing and sharing your content.
5) Reachmail - a good FREE email marketing service up to 15K names or 50K emails a month - easy WSISYG editor
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