Wal-Mart recently announced that it will be piloting an e-commerce subscription service to rival that of Amazon's Prime membership. Wal-Mart plans on charging 50 dollars to deliver anything from their online store within three days. This comes in much lower than Amazon's similar service and looks to take a bite out of Amazon's share of online sales. With 13 billion in e-commerce sales just last year Wal-Mart is looking to pump some growth into their digital sales and augment their order online and pick up in store service.
For me this is another sign that major retailers are starting to shift their focus to better fit what their customers - want and we have spoken. Today's millennials have grown accustomed to ordering online, and with the cost of gas and other expenses associated with going out to a store - who can blame them. According to the US Census Bureau
e-commerce sales have grown over 5% since 2005 and continue to grow exponentially.
For the digital marketer this shift by large retailers to focus on e-commerce sales signals increased job security as companies will began to look for professionals with knowledge of the digital space to help them position themselves to work with large retailers like Wal-Mart and Amazon or to market their wares directly to consumers who are increasingly looking for digital solutions for their everyday needs.
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