Wednesday, May 27, 2015

Perception & Attention: How The Presentation of Information Matters



It’s no secret that data and information alone – when presented can lose their ability to communicate meaning without associated visual cues, graphics, context or visual appeal.  McCandless (2010) does a good job of illuminating how putting information into context or juxtaposed with relevant data - can have a deep impact creating a “landscape,” by which information can be better enhanced.  

Runco (2014) talks about hoe perception and attention are linked in a way where one can directly affect the other.  When we apply more attention to something our perception and understanding of it goes up – so the better something gets our attention the more likely it is that we will perceive the message being sent.  


Information is power- and the way in which we present that information can help the information be absorbed and understood at a higher and deeper level.  Looking at the radiation exposure chart is just another example of how information is generally “relative,” to other information.  

References:

Eysenck, M. W., Keane, M.T. (2010). Cognitive psychology: A student's handbook. Taylor & Francis.

McCandless, D. (2010, July). The beauty of data visualization. Retrieved from http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization?language=en

Runco, M. A. (2014). Creativity: Theories and Themes: Research, Development, and Practice (Kindle). Retrieved at Amazon.com

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