Did you really expect me to be able to answer that? Perhaps that's the problem with your current marketing plan - do you think there is an easy answer or solution to your current marketing problems? Sun Tzu said artfully "know thy enemy," now clients aren;t enemies but your competition is. So how do you get an edge?
Literally - its as easy as knowing your audience. It is easy to learn HOW to market to people, it is still easy to learn how to anticipate your markets needs or trends - but it is HARD to know who your audience is. For example, I have recently done work for a toy company - the challenge is that how do you market a toy
I have talked a lot about how research is king - do the research, learn who your audience is and how they behave and you will already be half-way done with the best marketing strategy - for you!
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