Monday, May 18, 2015

Top Five Emerging Fields To Apply Your Media Psychology Education

Media Psychology is a relatively new and growing field of study within Psychology - and has numerous applications both from a clinical and practical standpoint.  This is my list of the top five emerging industries where a media psychologist, M.A. or  PHD can ply their trade:

Legal - For example a media psychologist or media psychology expert might consult with trial attorneys on the use of images in their presentations to jury's.

Retail - What we wear says a lot about us - which is why retailers are always looking for deeper insights and market research into why people buy; information that is deeper than color and pattern (Under Armour is a good example of how you gather that info check out their blog)

Advertising - whether print, digital, TV or otherwise, we are bombarded by these constantly, media psychologists are great at providing insight into the display of information in a way that can cut through the clutter (Check out the world's first neuromarketing agency).

Web Design - With the advent of content management software, website design is now longer solely the domain of the programmer - with billions in annual e-commerce sales the presentation of your website can have a major impact on your overall success - media psychology experts have a deep understanding of the images and words that make people click - although it would not have taken a genius to tell Kaiser to re-name their "Catastrophic," policy to something else.

Research - The Media Psychology Research center says that "Media psychology looks for solutions by understanding fundamental human goals," and in doing so provides a valuable research angle for countless industries.  Visit the Media Psychology Research Center website for more info on how the research turn into action. 

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